Lovington MainStreet is the catalyst for revitalizing, beautifying and energizing downtown Lovington through education, promotion, and assistance. Begun in 2008, Lovington MainStreet is a charitable, nonprofit organization that is dedicated to improving Lovington’s downtown area and, through that, the entire community of Lovington. Our vision is to be a model MainStreet Organization and an invaluable resource, through the unified efforts of our progressive leadership, to facilitate a stimulus for commerce.
What is MainStreet?
MainStreet is a revitalization program specifically for downtown areas begun in 1980 by the National Trust for Historic Preservation. The MainStreet Four-Point Approach is a comprehensive method for downtown revitalization that is used in cities and towns throughout New Mexico and the U.S. The approach emphasizes historic preservation and economic development of the downtown area, as well as promoting and marketing downtown through grassroots, volunteer-driven projects and activities.
How does Lovington MainStreet work?
The volunteer board of directors and committees of Lovington MainStreet and its Executive Director work in the following four areas to revitalize downtown Lovington:
Design – working to preserve downtown’s historic character, encourage building renovations, enhance public spaces, clean and beautify downtown, and educate owners about building maintenance, window display, preservation, and more.
Organization – bringing together the public and private sectors to reach consensus and act to improve downtown and to raise funds and volunteers to get MainStreet’s work done.
Promotion – marketing our downtown through special events and festivals, projects that build awareness of businesses, supporting other organizations’ events, positive media coverage of events, and overall image development for downtown Lovington.
Economic Positioning/Business Development – working to strengthen downtown’s economy and attract new investment by providing information and support to entrepreneurs, sharing information about the downtown market, recruiting new businesses, providing business technical support, and referring organizations to financing tools for business or building improvements.
As a nonprofit organization, Lovington MainStreet relies on the financial support of the City of Lovington, Lea County, and private contributions from people and businesses just like you!